Published in 5280 SEPTEMBER 2016
In the past, the few but fervent (some might say cultish) fans of Weston Snowboards had to travel to tiny Minturn—population: 1,027—to buy one of the company’s beloved boards in person. Not anymore. This month, Weston begins selling the line at a new showroom in Denver’s Battery 621 building, and in October REI will stock the company’s boards at its flagship Denver store. Based in Minturn since its 2012 founding, Weston shuttered its storefront there in May, but the company still pays tribute to the area in the design of one of its newest splitboards: The Range features peaks of the Vail Valley, including the Red and White Mountain, a favorite backcountry shredding spot. (Splitboards are popular among backcountry boarders because they break in half and can be used with ski skins to reach powder that lifts don’t serve.) Plus, Weston recently built a mobile headquarters and showroom that will travel between the Gore Range and the Front Range teaching avalanche-awareness classes and showing off boards. Here’s hoping Weston doesn’t rethink that arrangement after a few Sundays in I-70 traffic.